CSSF Libya Supporting Sub-National Governance and Decentralisation A UK project to support Libya, delivered by Crown Agents Terms of Reference: Social Media Consultant Crown Agents Project: 108501D CSSF PQQ597 Libya – Supporting Sub-National Governance and Decentralisation Location: Tripoli/Libya Languages Required: Fluent Arabic and English Starting Date: August 2020 Expected Duration of Assignment: August 2020 – September 2020 The Position: The Social Media Consultant will research and develop a social media strategy for three target municipalities and the Supreme Council for Local Administration. The aim is to enhance their connection with citizens and expand public participation in local governance. The assignment will be conducted under the guidance of the Tazeez Team Leader and Governance Advisor. Public participation is crucial for improving governance and vital for ensuring that government entities discharge their functions effectively. The development of a social media communication strategy will be informed by the legally mandated public participation mechanisms established under local government law as well as all the functions that in practice would require public participation. Local Government Law No 59 2012 establishes the framework for decentralisation in Libya. It states that councils shall assume 18 functions, authorities and powers within the boundaries of the municipality. However, in reality, only seven of the 18 functions fall under the span of control of the municipalities. The other 11 can only be executed in collaboration or coordination with the deconcentrated sector Ministries or other national entities. These services are either the responsibility of national Ministries (decentralized or deconcentrated sector departments) or other entities operating at national level (e.g. wastewater management, utilities). Some functions still require further amendments to the law to make them operational as decentralized or deconcentrated departments. In reality, the execution of public services is still largely the responsibility of the central government. The various line ministries prepare sector plans and budgets and contract service providers. Implementation is carried out not by the ministries, but by service providers, mainly publicly owned companies. The role of municipalities in service delivery is limited. They are mainly responsible for monitoring service delivery. When municipal councils receive complaints and requests from citizens, they can only forward these to the service providers and/or relevant ministries and advocate for resolutions where applicable. However, municipal councils have no authority over the service providers. Their ability to actually influence the quality of services is greatly limited and dependent on the individuals involved and the personal relationships between the members of the municipal council (mostly mayor and deputy) and the service provider. At the same time, their proximity to the citizens, as well as the fact that they are elected bodies creates expectations among citizens regarding the responsibility and ability of municipal councils to deliver services and/or solve their problems. This puts the municipal councils in the unenviable position of accountability without authority. The social media communication strategy for municipalities must take this framework into consideration by enabling municipalities to communicate the reality on the ground to their citizenry. A particular area of concern and a potential high leverage for change is the low participation of women in local government. Health issues are also important. Citizens have to be better informed about the health responsibilities of municipalities and sector ministries if they are to enter into meaningful dialogue about the services to which they are entitled. The social media strategy must address these issues and provide strategies for the municipalities addressing them. Resolution 247 (2018) established the Supreme Council for Local Administration. The Supreme Council for Local Administration (SCLA ) is headed by Dr. Mohamed Ammary Zaid, Member of the Presidential Council. Other members are the Ministers of Local Government, Finance, Labour and Vocational Training and the Under-Secretary of State for Restructuring of State Institutions. The SCLA is supported by a General Secretariat. The strategic goal of the SCLA is to empower municipalities enabling them to perform their own specialized tasks in a proper manner as required by law. The SCLA has an approved work plan which concentrates on six main themes. These are interconnected and support each other. The SCLA has already proposed some media activities such as awareness raising workshops, TV and media outreach interviews, circulars/regular publications, educational websites, studies and public opinion surveys. The social media strategy should be complementary to these activities. The consultant will be expected to achieve the objective below by undertaking the listed activities. Objective: Production of a social media strategy and workplan to support the Tazeez programme’s work with municipalities and the SCLA. Activities: Due: Eight days after commencement of the assignment Include sections on: Due: 14 working days after commencement of the assignment Include: Due: 30 days working days after commencement of the assignment Due: 30 working days after commencement of the assignment. Required skills and experience Timeframe: 30 working days after commencement of the assignment. Total consulting days for local expert: 30
Research and writing of Tazeez social media communications strategy for municipalities and Supreme Council for Local Administration to connect with their citizens.
Item
Days
1.
Inception report
8
2.
Design communication strategy
6
3.
Social media communication work plans for municipalities (Souk Al Jouma, Tajoura and Al Brega)
10
4.
Production of fact sheets for SCLA and Tazeez municipalities
4
5.
Social media communication work plans for SCLA
2
Total number of consulting days
30
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